Café Direct

This award-winning exhibition stand for the BBC Good Food Show was designed to endorse Café Direct’s brand as a leading Fair Trade coffee and tea producer.

A giant 6m high reproduction of one of Café Direct’s coffee pack created an eye-catching landmark in the exhibition hall, drawing people towards the oasis of the comfortable High Street inspired coffee shop environment of the stand. 3m high blocks on the corners, incorporating product displays and featuring the brand’s striking photography and graphics, addressed the aisles and provided a degree of enclosure.